What print brokers know about digital and variable-data printing:

Everyone in business, especially those in the mail order business, requires printing. But you may think that being a printer takes huge, costly printing presses, long hours or preparation and messy work.

Wrong!

Digital printing technology is comparable in quality to traditional offset printing, and is especially suitable for small and medium print runs. The direct transmission of data from computer to printing press has many advantages: it is rapid and inexpensive. It is especially suitable in preventing cost and production overruns. And, it has the great advantage of being appropriate for variable-data printing.

Should you want to mail a printing to thousands of different addressees, digital printing allows you to produce artistic and individual pieces for conventional mailing.

Moreover, digital printing also offers content management and print directly from the press of your choice, at remote locations.

In that manner, you can accomplish overseas mailings at a low cost, and without requiring any in-house labor.

Benefits of Digital Printing:
1. Variable-data printing:
a) allows individual design of contents of mailings.
b) is cost savings through efficient management.
c) is time saving, since review time is shortened.
d) allows targeted marketing.
e) will increase response rates.

2. Print Edition:
a) requires smaller print runs, both at home and overseas.
b) allows for short lead-times.

3. Simple repairs:
a) allows printing on special substrate.
b) no commitment to size of printing.
c) print-on-demand.
d) savings by allowing corrections from your computer.

4. Quality control from sample to run.
a) control of sample-to-run substrate.
b) short response time.

Tips:
Ascertain in advance that your printer will be able to deliver a quality product and in a timely manner. These are two of the greatest considerations when selecting a printer or printers with whom to work.
Obtain samples of prior work your printer has done.
Most printers will appreciate your concerns and do their best to satisfy your needs.

Frank Hellweg