Everyone in business, especially those in the mail order business, requires printing. But you may think that being a printer takes huge, costly printing presses, long hours or preparation and messy work.
Wrong!
Digital printing technology is comparable in quality to traditional offset printing, and is especially suitable for small and medium print runs. The direct transmission of data from computer to printing press has many advantages: it is rapid and inexpensive. It is especially suitable in preventing cost and production overruns. And, it has the great advantage of being appropriate for variable-data printing.
Should you want to mail a printing to thousands of different addressees, digital printing allows you to produce artistic and individual pieces for conventional mailing.
Moreover, digital printing also offers content management and print directly from the press of your choice, at remote locations.
In that manner, you can accomplish overseas mailings at a low cost, and without requiring any in-house labor.
Benefits of Digital Printing:
1. Variable-data printing:
a) allows individual design of contents of mailings.
b) is cost savings through efficient management.
c) is time saving, since review time is shortened.
d) allows targeted marketing.
e) will increase response rates.
2. Print Edition:
a) requires smaller print runs, both at home and overseas.
b) allows for short lead-times.
3. Simple repairs:
a) allows printing on special substrate.
b) no commitment to size of printing.
c) print-on-demand.
d) savings by allowing corrections from your computer.
4. Quality control from sample to run.
a) control of sample-to-run substrate.
b) short response time.
Tips:
Ascertain in advance that your printer will be able to deliver a quality product and in a timely manner. These are two of the greatest considerations when selecting a printer or printers with whom to work.
Obtain samples of prior work your printer has done.
Most printers will appreciate your concerns and do their best to satisfy your needs.
Frank Hellweg
Freitag, 30. Oktober 2009
START A PRINTING BUSINESS WITH NO EQUIPMENT
Everyone in any business, especially mail order, needs printing.
But being a printer takes huge, expensive printing presses, long
hours and messy work, right? WRONG. YOU can make money without
the mess and expense by being a PRINTING BROKER.
A printing broker is, basically, an order taker for one or more
commercial printers. You take orders for anything from business
cards to circulars to large printing orders, take your agreed
upon commission, then pass on the order to the printer. The
printer then does the job and ships the order back to you or your
customer, depending on your arrangements. Because the printer
won't insert any of his or her literature in with the job, YOU
will get the return orders and commissions. You can even insert
some of your circulars for your other products and services with
the job, saving your mailing costs.
Here's what you need to do. Prepare a letter explaining your
desire to become a broker and mail it to all the printers in your
area. The smaller printers seem to be the most likely to work
well with you on this. Set up a time to meet with any printers
who are interested. During this meeting, explain exactly what
you will be doing (selling printing jobs by mail through
advertisements in mail order publications). You won't have to
explain much because almost all printers are familiar with
brokering. Usually, you should be able to get a 20% - 30%
commission agreement, though it may depend upon the competition
in your area between printers. You should be able to find
printers interested in working with you, though, even those who
already have brokers.
Printing is a very competitive business and printers always want
more work. So, you should have no trouble setting up
connections. One good printer is all you need, though being set
up with more than one may be an advantage (one may be cheaper for
business cards than the other, who may be cheaper at single sheet
printing).
Try to get a price list of YOUR costs drawn up by each printer.
This will help you if someone needs a price quote on a job.
Also, you can check the mail order publications and see what
other printers are charging. If you can undercut them and still
keep a good margin (which you should be able to do, easily), you
can make good money in this business.
Another good idea. Instead of a commission, you may want to
set up a "work account" with the printer, and get your printing
done for free! Printers hate to have "down time," where their
presses aren't printing anything. Work out an arrangement where
you will have flyers, circulars, ad sheets or whatever, ready to
be printed whenever the printer has down time. Turn over the
full amount of orders you receive, instead of taking your
commission, and get your printing done free during this down
time! Most printers will be more than happy to take this
arrangement, and you can get great benefits from it!
Be sure your printer will be able to deliver QUALITY products ON
TIME. These are the two biggest considerations to keep in mind
when selecting a printer or printers to work with. Get samples
of their previous work. Talk to them about the importance of
being timely with the orders you bring in. Most printers will be
understanding of your concerns, and will do their best to keep
you happy, as you will be bringing in orders they otherwise
wouldn't have. You have the capability to bring your local
printer orders from across the country... building their
business while building yours! Printing brokering is an easy way
to expand your profits while expending little extra work.
But being a printer takes huge, expensive printing presses, long
hours and messy work, right? WRONG. YOU can make money without
the mess and expense by being a PRINTING BROKER.
A printing broker is, basically, an order taker for one or more
commercial printers. You take orders for anything from business
cards to circulars to large printing orders, take your agreed
upon commission, then pass on the order to the printer. The
printer then does the job and ships the order back to you or your
customer, depending on your arrangements. Because the printer
won't insert any of his or her literature in with the job, YOU
will get the return orders and commissions. You can even insert
some of your circulars for your other products and services with
the job, saving your mailing costs.
Here's what you need to do. Prepare a letter explaining your
desire to become a broker and mail it to all the printers in your
area. The smaller printers seem to be the most likely to work
well with you on this. Set up a time to meet with any printers
who are interested. During this meeting, explain exactly what
you will be doing (selling printing jobs by mail through
advertisements in mail order publications). You won't have to
explain much because almost all printers are familiar with
brokering. Usually, you should be able to get a 20% - 30%
commission agreement, though it may depend upon the competition
in your area between printers. You should be able to find
printers interested in working with you, though, even those who
already have brokers.
Printing is a very competitive business and printers always want
more work. So, you should have no trouble setting up
connections. One good printer is all you need, though being set
up with more than one may be an advantage (one may be cheaper for
business cards than the other, who may be cheaper at single sheet
printing).
Try to get a price list of YOUR costs drawn up by each printer.
This will help you if someone needs a price quote on a job.
Also, you can check the mail order publications and see what
other printers are charging. If you can undercut them and still
keep a good margin (which you should be able to do, easily), you
can make good money in this business.
Another good idea. Instead of a commission, you may want to
set up a "work account" with the printer, and get your printing
done for free! Printers hate to have "down time," where their
presses aren't printing anything. Work out an arrangement where
you will have flyers, circulars, ad sheets or whatever, ready to
be printed whenever the printer has down time. Turn over the
full amount of orders you receive, instead of taking your
commission, and get your printing done free during this down
time! Most printers will be more than happy to take this
arrangement, and you can get great benefits from it!
Be sure your printer will be able to deliver QUALITY products ON
TIME. These are the two biggest considerations to keep in mind
when selecting a printer or printers to work with. Get samples
of their previous work. Talk to them about the importance of
being timely with the orders you bring in. Most printers will be
understanding of your concerns, and will do their best to keep
you happy, as you will be bringing in orders they otherwise
wouldn't have. You have the capability to bring your local
printer orders from across the country... building their
business while building yours! Printing brokering is an easy way
to expand your profits while expending little extra work.
Donnerstag, 15. Oktober 2009
Sonntag, 11. Oktober 2009
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